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Campaign: Embers of Empathy

WPP company(s):: GPY&R Sydney
Client:: Red Cross

Overview

Results

Raised AUS$69,000 funds.
AUS$149,782 worth of free editorial coverage.
AUS$449,346 worth of free PR.
Over 13,218,000 people touched by the campaign.

A poster showing various images of fire, charcoal and art

Previous campaign