WPPED Cream 2007  

Winner RMG CONNECT LONDON | VODAFONE | VODAFONE PUSH THE BOUNDARIES



Push the Boundaries

Aim was to leverage Vodafone's sponsorship of the England Cricket team by using a 'push the boundaries' campaign that demonstrated the product benefit. This was achieved by several strategies: creating an interactive experiential stand where fans were filmed 'taking a catch for England', which they could send to their friends; big screen stills; programme ads; giant handsets; hospitality activity; flyers; and follow-up WAP site.
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