WUNDERMAN IRVINE | LAND ROVER | LAND ROVER TEA PARTY

In order to communicate the tax benefits of buying a new Land Rover and as a way of dramatising our creative proposition, we used a group of colonists who rebelled against paying high taxes on tea. Ever since, tea and (non payment of) taxes have been very closely linked. The campaign included two direct mail components, a targeted newspaper insert, online media and an experiential event at a major Auto Show.

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