WPPED Cream 2007  

Highly Commended OGILVY SPAIN | GUGGENHEIM BILBAO | GUGGENHEIM BILBAO



Guggenheim Bilbao

To mark the tenth anniversary of the Guggenheim Museum Bilbao, our brief was to get the public involved in marking the event. GU means WE in Basque, symbolising the bond between the museum and Bilbao's inhabitants, which formed a perfect icon for the anniversary.
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