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Highly Commended
Media
Mediaedge:cia UK
Paramount, Cloverfield
Monster Planning
How to promote the monster movie Cloverfield, without a visible monster? Mediaedge:cia UK tapped into consumer responses to 'emergency news reporting', simulating an impending monster attack on New York. The result? Cloverfield opened at the top box office spot in the UK, grossing £3.5m in its first weekend.
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