Showcase

Campaign: Voltar a Casa (Returning Home)

WPP company(s):
Wunderman Lisbon
Client:
Casa dos Rapazes (House of Boys)
Value:
€40,000

Overview

Results

  • The goal to raise €266,000 in 4 years was achieved in less than 2 months.
  • The campaign gained the support of footballer Cristiano Ronaldo and the Portuguese President.
Casa dos rapazes logo

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