Campaign: Freedom Candles

WPP company(s):

Ogilvy & Mather London

Client:

Amnesty International

Value:

£152,164

Overview

Results

• 13,468 active Facebook engagements in two weeks.
• 21,000 YouTube views and 1,421 Twitter mentions.
• 40m media impressions across social media.

Awards

• Cannes Lion 2014: Product Design.

Previous campaign

Full showcase

Next campaign