Campaign: Climate Reality Project

WPP company(s):

WPP Group, George Patterson Y&R Sydney, Blue State Digital NYC, Maxus Global, Y&R NYC, The Futures Company, The Glover Park Group, GroupM Trading Group, PPR Australia, JWT NYC, Hogarth, Ogilvy & Mather Shanghai, Grey London, and affiliate company VICE.

Client:

Al Gore

Overview

Results

• Global reach of 95 million
• Thousands of videos received from 87 different countries
• Young people addressed 160 heads of state at the opening ceremony of UN Summit

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