Campaign: Power of 49

WPP company(s):

Maxus Bangalore

Client:

Tata Tea

Overview

Results

• 1.2 million women created the world’s first crowd-sourced political manifesto
• Tata Tea sales increased by 13.4%
• Number of women intending to vote increased by 300%, a total of 8 million people

Awards

• Grand Envie 2014: 7 awards

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