|
 |
| |
|
JWT Auckland | Ford | Balloons
 |
A big budget commercial arrived from the UK to launch the new Ford Mondeo in New Zealand. But a small budget was allocated locally
to support the spot. The ad itself featured cars floating away, attached to hundreds of helium balloons, as their owners anticipated the
arrival of the eminently more desirable Mondeo.
JWT in Auckland created a viral YouTube film, showing New Zealand blokes humorously copycatting their British counterparts. The spoof
was a huge success, with over one million hits in the first couple of months. It was eventually featured on the national news, radio stations,
breakfast TV, and even the Ellen DeGeneres Show in the United States. |
|
|
| |
|
Return to Awards List