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JWT Sao Paulo | Editora Globo | Epoca Banner Advertisement
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| Época is a Brazilian magazine, with a reputation for debate and opinion. This banner ad for its online edition emphasises the point.
Users are invited to copy the banner headline - a contentious statement - and paste it into a programme such as MS Word, TextEdit
or NotePad. The process doesn't result in an exact copy, however - in fact, far from it. The resulting message encourages people to think
for themselves; just like the readers of Época. |
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