Title |
Author |
Date |
Think as a Bride, Do as a Wedding Planner
How detail-oriented brides and wedding planners approach weddings provides lessons for strategists in any industry.
|
Sara Weiner, RTCRM |
2011 |
The Virtuous Circle, The Role of Search and Social Media in the Purchase Pathway
If everything must have a clearly-defined beginning to reach a natural conclusion, then surely something had to come first.
|
GroupM Search |
2011 |
Gossip Girl: 5 Things Brands Can Learn
The popular TV series Gossip Girl has debuted a Facebook game that smartly engages with its users. The game is a great example of how companies can encourage users to engage with the brand, by knowing their audience and delivering exactly what that audience wants.
|
Michelle Fares, RTCRM |
2011 |
Lessons from Bieber Fever
Bieber Fever has struck. With hits like “Baby” and “Never Let You Go” the 16-year-old heartthrob has captured the gaze of preadolescent girls.
|
Lindsey Morel, RTCRM |
2011 |
Fan-Engaging Approaches to YouTube Copyright Infringements
RTCRM looks at alternative strategies to handling copyright infringement that may be better suited to meeting viewer/fan needs.
|
Rebecca Johnson, RTCRM |
2011 |
Help Me, Help You: Microsoft and Nokia
Microsoft and Nokia announced a strategic alliance that will see the two companies come together to create a global ecosystem in the mobile space.
|
Mindshare |
2011 |
Super Bowl XLV - POV
Analysis of digital advertising tactics during the 2011 Super Bowl.
|
Mindshare |
2011 |
The Rise of Mobile Social Networking and What It Can Mean for Brands
Combining mobile and social enables marketers to reach consumers in new ways and new contexts – and calls for a new approach.
|
Joule |
2011 |
Facebook Brand Page Revamp
Facebook recently announced some major enhancements to its brand fan pages.
|
Paul Armstrong, Mindshare |
2011 |
The Rise of Mobile Instant Messaging
Smartphone adoption and mobile applications are altering both how and why consumers stay connected through their mobile devices.
|
Rebecca Johnson, RTCRM |
2011 |
Facebook Sponsored Stories POV
Facebook has launched its first major ad format in some time with the release of Sponsored Stories. Furthermore, Yahoo has also launched a new “social ad” unit. Both are examples of how media owners are striving to combine the social graph with paid media to tap into the power of friend recommendations and advocacy with advertising.
|
Ciaran Norris and Norm Johnston, Mindshare |
2011 |
The Year of Specialized Social Networks
Watch for growing popularity of smaller social networks organized around a specific topic or interest in 2011.
|
Michelle Fares, RTCRM |
2011 |
The Impact of Apps
With the advent of Chrome apps and the blurring of lines between browser-based, mobile and desktop software, what will the impact be on consumers' expectations of any Internet experience?
|
Carlen Lea Lesser, RTCRM |
2011 |
Digital Etiquette Matters in 2011
Although technology has made it possible to be connected 24/7, it has changed how people interact with one another and not always for the better; digital etiquette has moved to the back burner.
|
Kara Reinsel, RTCRM |
2011 |
Google Goggles Recognizes Brands
Google has released a faster and smarter version of their Goggles application this week. Goggles version 1.3 is now available for download on Android as well as iPhones.
|
Sarah Miller, Mindshare |
2011 |
Black Friday and Twitter – What Worked
As more companies explore ways to exploit the revenue potential of Twitter, retailers’ use of Twitter on Black Friday offers valuable examples of what can work.
|
Kara Reinsel, RTCRM |
2010 |
Mobile Gift Cards
Retailers are using digital technology to create mobile gift cards, and allowing the recipients to personalize their cards and keep track of them on their cell phones.
|
Michelle Fares, RTCRM |
2010 |
The Smartphone: A Holiday Shopper’s Crutch
Smartphone ownership is quickly becoming the norm for American consumers. The devices can efficiently accommodate thousands of personal needs, one of which is to assist in and augment the traditional shopping experience.
|
Greg Bulmash, RTCRM |
2010 |
Safe Travels: Social Media Mistakes to Avoid Over the Holidays
Updating your status has become a routine method of letting your friends and family know the play-by-play moments in your daily life. Posting your travel whereabouts can you leave you vulnerable to theft—not to mention annoy people who had less enjoyable holidays.
|
Sara Weiner, RTCRM |
2010 |
Google and Groupon: Social-buying gains momentum
The Internet has been buzzing over speculation that Google is about to buy Groupon, a web site that specializes in “social-buying” and online coupons.
|
Mindshare |
2010 |
Meta Men: Preparing For A 35 Zetabyte World
Within a few short years we have gone from Mad Men to Revenge of the Nerds. Welcome to the age of Meta Men and Women.
|
Norm Johnston, Mindshare |
2010 |
Google Video Extension Ads by Mindshare
Google's Video Extensions proposes a new level of user engagement and branding opportunities for advertisers.
|
Mindshare |
2010 |
Paperless Post: Eco-friendly Alternatives to High-end Stationery
A leader in high-end digital stationery has set the groundwork for online communication, offering a modern alternative to traditional mail.
|
Sara Weiner, RTCRM |
2010 |
Creating a Social Media Strategy - How to Get Started
For many companies, non-profits and government agencies, engaging in social media has gone from a nice-to-have to a must-have.
|
Kara Reinsel, RTCRM |
2010 |
Connecting the Physical and Digital Worlds
QR codes and the image recognition technology in general provide enormous opportunity for brands to engage with consumers.
|
Mindshare |
2010 |